Marketing, marketing, marketing, ahhh, what a glorious feature in our modern life, full of technology, smart devices, artificial intelligence and all the taps, swipes and follows we could imagine. Digital marketing has taken over the entire scope of 21st century existence, and it’s all about hitting the right crowd with the right message.
But what happened when your creative muse was washed away with the pressures and mundanity of 2020/2022? You tap into the inspiration that pushed you to kick start your career in marketing – whenever that was – and fire up the creativity connections in your brain… that’s what!
If you’re still suffering from 2020 and 2021 blues and think it’s affecting your work production, here are 10 of the most inspiring digital marketing quotes to inspire you in 2021.
People-power on sale
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, Co-founder and CMO of Sendle
This is precisely where inbound marketing soars – and why it’s a great tool for the 21st century expectations of digital reach and digital marketing. We are so occupied with having people see our brand and our mission statements, that we forget to focus on the quality of the content we are creating.
The days of monthly publication are long gone – the fast-paced life we’ve encouraged requires retention of a different sort; we need people. We need people to need us. As digital marketers, we need to find a way to attract our communities with the perks of our industry, showing our expertise as humans (not robots) and deliver that with confidence through our brand’s digital marketing. Challenging yes, but exciting too, right?
Escape to think
“The majority of business [people] are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.” – David Ogilvy, founder of Ogilvy & Mather, the “Father of Advertising”
Let’s take a trip back in time, way before 2020, way before our dependency on technology even – think of your classroom days, where a teacher would ask you to compose a story, or create an art project, maybe even prepare for a dance. That surge of creativity that filled us was simply brought on – we didn’t need Spotify to inspire us, we didn’t need that 5th cup of coffee – all we needed was silence, time and a few bitten fingernails to spark the creativity to score us an A.
As adults, our grasps on reason are so strong they limit us drastically. Strip away the logic for a while, let your wildest imaginative dreams take shape, give them legs, give them structure and find the answer within the depths of your imagination. Go… be inspired.
Stories are sellers
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, teacher
Seth Godin sure got it right here. Stuff is just stuff – but a story, ahhh, a story can convert even the hermit-misers that trail our lands. The way we sell is so important, especially with the oversaturated market we are currently trying to get the thinnest sliver of.
Whether you’re selling a car, a fridge, a notepad or a kid’s toy – the only aspect that helps a sale is the story attached to the product. The glorious features of your smart-fridge, no matter how cost-efficient, how seemingly convenient its stats are will only translate so much on a brochure – hire a family of actors to sell your fridge through their advertised ‘story’ – now you’re talking. Sold in an instant.
“Make your customer the hero of your stories.” – Ann Handley, Chief Content Officer of MarketingProfs
Let’s go back to the fridge family. If you’re selling a smart fridge with all the trimmings, decked out with the smartest technology that’s a smidge better than your competitors, or maybe not, the way to get the public to interact with your brand and its products is to take a simple, everyday human and transform them into the protagonist of the story – make them the hero.
Let’s set the scene: Family is huddled in their kitchen, a typical nuclear family waits for dinner. Simply for tradition’s sake, the mother is preparing a roast chicken – while the kids sit at the kitchen table doing their homework. Mum opens the fridge to get a carton of cream – she realizes that it’s gone sour and in turn notices that the fridge is broken. She lets her husband know. As the scene goes on, the sadness of the kids’ and mum’s face increases – until… dad comes home with a new fridge, heroic right? From his quick thinking to the super-human ability to fit the fridge into his car – the dad in the story is turned into a hero instantly. Cause for increased sales? Perhaps.
Longest reigning king
“Content is the atomic particle of all digital marketing.” – Rebecca Lieb, author, strategic advisor, columnist, keynote speaker
Like a building block, content lays down the foundation of our success – whether you are working on a social media platform model or a fully-functioning website, content marketing has the power to drive in traffic and strengthen our businesses. It’s not the actual content you are creating that converts, far from it actually – it’s the way we build up that content, present it to the world and market it to the public. Content is king and we need to respect it.
Content = revenue
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, author and keynote speaker
Apart from being king, content is also our golden ticket to increased revenue. When we say content we are greatly referring to the written, photographed, filmed or designed content that we release and publish in our company’s name. There’s an ever-growing battle between the importance of a striking image and the engagement of catchy copy – but the truth, neither can work without the other – well maybe for the robots, but not for the humans we’re hoping will convert.
Our content is how we communicate with the world – how we show our expertise, strengthen our relationships and eventually bring in the revenue. Creating content is a must in the 21st century grind that we’re so heavily immersed in.
Fail to create
“An essential aspect of creativity is not being afraid to fail.” – Edwin Land, founder of Polaroid
Fail. And fail again – just to be sure. Every failure should be considered a test – there’s no ‘massive’ issue in failing, you just need to learn from it. Repeating the same mistake more than twice is alarming, but making new mistakes every day shows that you are growing and experimenting as a live marketer of this generation.
Some of the greatest creations in our history come for failures, mistakes, judgement, contradiction and even ridiculed at times, and fear was always the stimulus pushing those geniuses to create, invent, stand up for themselves and win the crowds eventually. It’s all in a day’s work – and we should embrace it.
Finding our flow and rhythm for 2022 will bring our marketing techniques to a whole new dimension. Year after year, marketing gurus set the Digital Marketing Trends for each and every platform. But the one route that they always forget, without fail, is creativity and the human element – and we’re not talking about a model holding a burger for the perfect #burgerlover shot, we’re talking about the real-life humans that manage social platforms and create content for their users to follow and enjoy.
While understanding stats and analytics is the fastest track towards success and interaction with the masses, there’s a whole lot more than flesh and bone humans can give to the digital marketing world.
Use these quotes to inspire you and your team to build a digital empire that impresses the online world with your smarts and your heart. It’s the most organic solution… but hey, there’s no harm in giving your digital presence that sponsored boost every now and then!