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Blog

The 70-20-10 Rule in Digital Marketing: How to Balance Strategy, Innovation, and Experimentation

70-20-10

In modern countries, digital marketing is one of the key elements for a business to thrive and to obtain leverage,… Continue reading The 70-20-10 Rule in Digital Marketing: How to Balance Strategy, Innovation, and Experimentation

Published May 5, 2025
Categorized as Blog

How to Choose the Right Fonts for Your Brand

girl chosing font

In the modern digital era, businesses have learned that if they are not online, across popular social media platforms, they… Continue reading How to Choose the Right Fonts for Your Brand

Published May 2, 2025
Categorized as Blog

Data Lake vs Data Warehouse: Key Differences

data

Your business is as effective as the data you store, manage and analyse. Now, if we keep in mind that… Continue reading Data Lake vs Data Warehouse: Key Differences

Published April 7, 2025
Categorized as Blog

SOC vs NOC: What They Are & Key Differences

servers

In this modern digital era we are surrounded by acronyms which sometimes hide complexities that we seldom delve deeper to… Continue reading SOC vs NOC: What They Are & Key Differences

Published April 3, 2025
Categorized as Blog

Digital Marketing Strategies for English Language Schools

girl learning english

It is a well-known fact that nowadays every business needs to have a presence online, regularly leaving footprints in the… Continue reading Digital Marketing Strategies for English Language Schools

Published March 6, 2025
Categorized as Blog

The Power of Consistency in Branding: Why Every Brand Touchpoint Matters

branding consistency

The key for your brand to get recognised and attain long-term trust is consistency. It starts with the basics, from… Continue reading The Power of Consistency in Branding: Why Every Brand Touchpoint Matters

Published March 4, 2025
Categorized as Blog

Cloud vs On-Premise: Which Option is Best for Businesses in 2025?

cloud vs on premise

In this day and time, the on-premise vs cloud decision is more relevant than ever. Before the cloud environment was… Continue reading Cloud vs On-Premise: Which Option is Best for Businesses in 2025?

Published February 6, 2025
Categorized as Blog

What is Edge Computing? The Future of Data Processing Near the Source

network

Nowadays we live in a digital era, where modern societies are always hungry for more data which is being generated… Continue reading What is Edge Computing? The Future of Data Processing Near the Source

Published February 3, 2025
Categorized as Blog

Conversational Marketing: What It Is and How to Integrate It into Your Digital Strategy

chatbot

In an avantgarde digitalised world we are continuously being bombarded with adverts in the form of cold emails, mostly ending… Continue reading Conversational Marketing: What It Is and How to Integrate It into Your Digital Strategy

Published January 7, 2025
Categorized as Blog

Brand Activism: How to Integrate Social and Environmental Values into Your Brand Strategy

windmills and environment

Some would tell you that today we live in a materialistic world, where grabbing attention and gaining profit over your… Continue reading Brand Activism: How to Integrate Social and Environmental Values into Your Brand Strategy

Published January 2, 2025
Categorized as Blog
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Digital Transformation Consulting & Services

4Sight Group is a multidisciplinary Group based in Cyprus and Malta with the capacity to provide a plethora of services all related to the IT & Digital sector.

We can support your business in the challenges of Digital Transformation, providing: ICT consultancy, IT services, IT support, business solutions, ERP systems, branding, web design, graphic design, software development, SEO and digital marketing.

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Technology – Creative – Software – Digital

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CONTACT

4Sight Group Cyprus
No. 48, Guricon House, Inomenon Ethnon Street, Larnaca. 6042, CYPRUS, EUROPE
Tel: +357 24 628 222
Email: info@4sight.cy

4Sight Group Malta
No 22, Level 1, Triq Wenzu Dyer, Hamrun, MALTA, EUROPE
Tel: +356 27 800 882
Email: info@4sight.mt

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