Digital Marketing Statistics 2022

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We all know that the world of digital marketing is constantly evolving at a very fast pace and that these evolutions are focused on technologies, trends and consumer habits. It is essential for companies to be able to keep up with changes, but to do so it is important to know what these trends and evolutions are. Here are some stats:

SEO statistics

SEO (Search Engine Optimization) is a marketing strategy that allows you to understand and intercept user searches on search engines and consequently increase the traffic of potential customers to your website. Here are some SEO stats:

  • SEO generates over 1000% more organic traffic than social media
  • 49% of users use Google to search for articles and products
  • 94% of internet searches take place on a Google property
  • “Where to buy” and “near me” questions have increased by 200% in the last 2 years
  • 46% of respondents consult the online catalog before going to the store
  • In 2019, half of website traffic was generated by mobile devices

Content marketing statistics

Content marketing is about producing and distributing written and visual content in a way that engages your target audience and makes your brand, products and services known by the mass public. Here are some stats:

  • 70% of marketers actively use content marketing in their strategies
  • 24% of marketers plan to increase their investment in content
  • 77% of companies say they have a content strategy
  • 70 million new posts are created in WordPress every month
  • Organic search is the main source of blog traffic across all industries
  • 86% of companies produce content for blogs rather than for other channels

Social Media statistics

Social media is the place where billions of people spend their time every day. These platforms are the ideal place to increase your company’s exposure, your brand awareness and promote your products. Here are some stats:

  • There are 8 million advertisers on Facebook and most of them are small to medium businesses
  • Today, Facebook is the primary content distribution channel
  • LinkedIn is the second favourite social network in B2B after Facebook
  • 35% of Instagram users are between the ages of 25 and 34.
  • 28% of video marketers included InstagramTV in their strategy in 2020
  • The most commonly cited benefit from social media professionals is greater exposure

Are you currently planning the marketing strategy for your company? Not sure which channels are the most convenient to invest in? At 4Sight we have a team of SEO specialists, social media marketers and content writers able to analyze the situation of your company, study the market and suggest the best strategies. Contact us to get your effective digital marketing strategies sorted!