The restaurant industry strikes the balance between want and need. Ultimately, going to a restaurant to enjoy a meal is a luxury, not a necessity and as a restauranteur you need to make sure that your eatery provides the best service possible, to draw in the patrons over your competitors.
While food and ambience play a major role in the restaurant industry, 74% of diners choose service over food quality as their deciding factor on whether to return to a restaurant or not. There are many ways to entice return customers, such as; excellent social media campaigns, targeted content and professional CRM, but there are also some in-house tools that can help you find your winning edge. A POS system can provide just that.
Why is it important to use the POS system?
A Point of Sale (POS) or a Point of Purchase (POP) is a system that records the exact time, outlet and goods purchased from a particular business. In a restaurant this also covers your duration of stay, an itemised list of the food and drinks you’ve ordered (with any special requests noted), and other details to make sure that, as a diner, you have a tracked listing of your visit. It’s also a highly valuable set up for the restaurant itself.
As a member of staff in a restaurant, a POS system allows you to focus your attention on the customer, targeting the physical preparation of the meals they’ve ordered and ensuring that they get exactly what they’re looking for.
A POS can also track staff ensuring that your kitchen, bar and waiting staff are all performing to the best of their abilities for the patrons’ benefit.
What are the benefits of a point of sale POS system?
A POS system provides many benefits to a restaurant; they’re much more efficient from a regular cash register and ultimately provide a better experience for your diners. Here are a few reasons on why you need a POS system in your restaurant:
- Increased Efficiency: for increased seating turnover, identifying bookings swiftly and seating new guests efficiently.
- Ease of Use: as quick and easy to use as a newly purchased smartphone; it might take some time to get used to, but once you get the hang of it, it’s second nature.
- Inventory Management: if your restaurant stocks certain items based on the performance of a dish, a POS system can track your most popular and least popular dishes to keep restocking sustainable.
- Employee Management: employee shifts and planners can be easily sorted out with a POS system, manual intervention is also possible. This system also protects businesses from theft and mismanagement.
- Expanded Payment Capabilities: POS systems in a restaurant allow for many payment options, with Apple Pay or contactless payments made easy.
- Detailed Receipts: this serves as a reference for both customer and server, mostly to ensure that all pricing is accurate, order was delivered accurately and special requirements noted. As a restauranteur, it also highlights your restaurant’s pain points and strong suits.
- Reporting: a POS can keep track of Cost of Goods Sold (COGS) and even monitor individual KPIs.
- Simplified Accounting: no need for accountants with a highly monitored and specifically targeted system – everything is automated.
- Faster Service: ringing up a bill requires zero waiting time; no need to punch in every item, the system knows exactly what you’re looking to pay for. This helps with your restaurant’s turnover rate too.
- Greater Accuracy: this touchscreen system inbuilt into a POS will track details and ensure that standards are kept with regards to pricing, special offers, happy hours and special requirements.
Benefits of a POS System in a Restaurant
The greatest benefit of a POS system in a restaurant is definitely the swift communication it creates between the kitchen and waiting staff. Connecting directly to the kitchen POS printer, the margin for error is greatly reduced. A POS system in a restaurant tracks time and therefore can simulate payroll within minutes. It can also be used to calculate tax percentage due and signify profits and loss.
The only drawback of a POS system is that it’s a technological asset that can be prone to crashes and shutdowns that could disrupt your team’s workflow. Keeping your POS system updated and maintained on a regular basis will avoid this setback.
If you’re a restaurant looking to swarm over your competition with your excellent customer service capabilities, a POS system could revolutionise the way you work. The industry is so competitive that every edge over other restaurants could take you to the top!
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