Now I bet that the above title captured your attention, but mind you it is not clickbait, but a true story which can also be yours. Read on to learn how you can spend less but attain much more.
Across progressive countries digital marketing has become key to remain relevant, regularly promoting the brand in the cyber world where all the eyeballs are flicking on a daily, penetrating a targeted niche, and enable a fair competition on a level playing field.
However, digital marketing strategies are varied and all come with a price. So, especially if you are still starting you would love to know how to balance your expenses better, ideally spending less and still be able to make profits. Let us explore which methods are better suited for this type of approach.
Leveraging Organic Channels
If you are still paying for your ads, well okay, they are an important investment which can yield results. Some are very useful like Google Ads which boost your brand to the top searches.
However, why spend when you can still reach your audience via free options? Various organic channels like the most popular one social media, but also content marketing and SEO provide a substantial leverage to attain attention and be seen without you regularly forking out cash.
Regular effort via organic channels can create invaluable growth for your SaaS business.
Search Engine Optimisation (SEO)
SEO is not just about picking the right keywords, it’s about making your website discoverable and competitive in search results. For SaaS startups on a tight budget, strong organic visibility means sustainable traffic without ongoing ad spend.
Content Marketing
Providing invaluable info about how your product will resolve specific issues thus making life easier for your clients, via articles, blogs, case studies, and tutorials is another key element in your marketing strategy, which will be appreciated by your audience while enhancing trust.
Social Media
We are all aware that nowadays everyone and their mums are on social media platforms, the likes of Facebook, Instagram and the works. Therefore it stands to reason that you need to promote your brand where your audience is spending most of their time. Our suggestion is to avoid being everywhere, but rather try to focus on a couple of popular platforms. Showcasing customer success stories or testimonials, and starting conversations thus being interactive with viewers. All this while sharing helpful content will surely leave a positive mark, building credibility and awareness.
Focus on Retainment Over Purchase
It is critical to retain your client database, and while it is obviously important to onboard new ones, however keeping the already loyal consumers will boost your revenue. This comes with another plus as they will also surely spread the word, thus more free publicity, which is always welcome especially when working on a limited budget.
Onboarding New Clients
An interactive, simple or self-explanatory but most importantly customer-friendly process is key to attract interested viewers who are your next potential new clients. A smooth process guiding new users through the setup while highlighting your product features is essential to leave the very first strong impression, which will also make a difference in retention.
Regular Engagement
Keep in touch with your clients regularly, be it by sharing your product’s tips on how to use it more effectively or any new upcoming features, as these continous touchpoints are key to build and retain long-term relationships. Hold your clients engaged by using in-app notifications and email marketing.
Loyalty Programs
Another highlight to retain your client database is by rewarding them in the form of discounts on annual subscriptions or referral programs. Your customers will feel valued, stick around, and be more willing to spread the word and refer others to your SaaS.
Collaborate with Influencers & Micro-Influencers
You don’t need to approach top influencers which are promoting big markets as the cost will obviously be higher. Filter out those smaller influencers who have substantial views and highly engaged followers. These will promote your SaaS to a targeted niche at a fraction of the others, making it feel more authentic which goes down well with potential clients.
Identifying Niche Influencers
Look for influencers who ideally are in line with your SaaS’s niche. We recommend that you show them how your product works first and its salient features. This can be done by offering them a free trial or a heavily discounted price to lure them in accepting your proposal as a win-win relationship.
Construct Relationships
It is encouraged that you instill an ongoing relationship with influencers rather than paying a substantial amount for one-off promotions. Influencers can become long-term testimonials for your SaaS, assisting in bringing in new users and creating a buzz.
Make Use of Free Tools & Platforms
Avoid spending on expensive software but instead utilise free or affordable digital tools which will assist you in analysing performance and automate tasks, in a way that allows you to manage your marketing efforts on a budget.
Canva – creating attractive visuals for emails, blog posts, and social media, via Canva’s free templates without needing a designer
Google Analytics – analyse and track your website’s traffic to check where you can improve and what’s working
Mailchimp – this tool allows for up to 2,000 contacts, and it allows you to send targeted emails while tracking their performance via a free tier
Engage in Community Building
Actively participate in online communities where you know your niche audience hangs. This will help you gain insight, build trtust, and create tetsimonials for your product. This is one of the most powerful ways to grow on a budget.
LinkedIn & Reddit – offer advice and share knowledge within groups related to your industry, connecting with potential clients while building authority
Webinars – hosting free webinars related to your SaaS for your audience will offer the chance of a platform to demo your product, while building your reputation as a thought leader.
In Conclusion
So, at this point after we have been through all the facets of the above strategies, it is fair to say that the secret to promote and sell your SaaS startup is not on how much you spend, but it is more how smart you are with resources, thus bringing it all down to a success story albeit on a budget.
Indeed you can boost your substantial growth without breaking the bank, by attaining a leverage via building a community, using free digital tools, collaborating with influencers, explore organic channels, and most importantly retain your current clients who will also publicise your excellent service for free through word of mouth, attracting potential new consumers onboard.
