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Pay per Click, Google Ads campaigns, Paid advertising, SEM, are all terms that refer to a highly used and effective… Continue reading What are PPC Campaigns and How Does PPC Work?

A Google penalty is a kind of punishment that the search engine adopts against websites that show behaviour that is… Continue reading What is a Google Penalty?

Online shopping has been increasing in leaps and bounds since the proliferation of the internet. These days, many consumers prefer… Continue reading How shopping has changed: Offline vs Online

A logo may not be a priority when you are on the cusp of starting your new business, but it… Continue reading What is a Logo, and Why is it Important for Your Business?

Keeping your customers happy is probably your number one goal in business – every successful company honours the age old… Continue reading 6 Top Tips on How Mobile Apps Can Boost Customer Satisfaction

SaaS – a distribution model for software that stands for Software as a Service. This distribution setup deals with the… Continue reading SaaS; can it be a saviour for our future?

There are many Maltese companies that have decided to start a new online business or simply expand an already established… Continue reading 5 Tips to Increase Your Maltese Online Shop Sales

Have you ever heard acronyms like PPC, SEO or SEM but you didn’t know what these meant? Don’t worry, in… Continue reading SEO & Digital Marketing Acronyms & Abbreviations

Providing an effective and efficient service to clients is generally the top priority for all retail outlets in every sector… Continue reading 6 Awesome Benefits on Why You Should Get a POS System

Voice assistants, artificial intelligence and the ever-increasing interaction between humans and technological devices are constantly evolving in the digital landscape.… Continue reading OK Google: How Voice Search will affect SEO and businesses