Client: Elia Borg Bonaci Ltd.
Project Type: E-commerce Platform, Web Hosting, Website Optimisation
Sector: Catering
Intro
Introducing one of Malta’s most renowned catering establishments: Elia Borg Bonaci Ltd. bases itself on its product quality which is always a top priority.
The many years of experience make the company a traditional caterer very much embroiled in Maltese culinary history, promoting traditional Maltese customs and producing traditional seasonal treats.
Project Details
Elia Borg Bonaci Ltd. approached 4Sight Group looking to design and develop a fresh, functional and visually stunning website, to attract and convert clients online. The project aimed to establish two distinct hubs within the website, each catering to different aspects of the company's offerings.
The first hub focused on the service space, providing customers with comprehensive information about weddings, private parties, and corporate events. The second hub centred around the online shop, allowing customers to purchase Elia's products directly from the website.
By structuring the website into these two distinct hubs, Elia Borg Bonaci Ltd. provide an intuitive online experience for its customers, whether they are seeking event planning services or shopping for products.
Services Provided
Content architecture
Front end design
Back end
Creative concepts
Creative directions
Web hosting
Platforms
WordPress
WooComerce
The Brief
Through a strategic approach, Elia Borg Bonaci Ltd. sought the need to revamp its website by creating an online digital platform enhanced for customer engagement. The core objective was to better showcase its diverse portfolio of services and products.
The project aimed to not only refresh the website's technology and design but also to enhance its visibility and accessibility through improved SEO strategies.
By adopting a strategic approach and prioritising customer-centric design and functionality, 4Sight Group conducted a comprehensive analysis of the existing website to identify areas for improvement, implementing enhancements to improve website functionality and performance.
Main Challenges
The comprehensive nature of Elia Borg Bonaci Ltd. offering a range of products and services from weddings and corporate events to private parties, the online shop and venue details, arose the need to integrate various types of information in one website when typically, each of these elements would have its dedicated website.
The core focus was to consolidate diverse information streams into a single cohesive website. The project required detailed attention to ensure the website’s functionality while meeting rigorous standards and achieving a visually appealing design.
Project Process
4Sight Group undertook the mission to craft a dynamic website to showcase the extensive portfolio of products and services through the creation of a fresh website for Elia Borg Bonaci Ltd. The project involved a strategic planning phase, outlining the key features required to effectively showcase the product and service portfolio while ensuring a seamless and engaging user experience.
The project team demonstrated their expertise in development, design, and implementation by delivering a seamlessly functional and aesthetically online platform that effectively integrated diverse content into a unified digital experience, not only collecting and organising diverse type of data but also working closely with the client to devise a structured and intuitive website that would allow end-users to easily navigate and access the consolidated information.
Result & Conclusion
The forward-thinking collaboration between Elia Borg Bonacci Ltd. and 4Sight Group led to a successful launch of the new website aligned with the client’s expectations.
The website provides details on available services, planning of events, and allows customers to browse through the product catalogue, make purchases securely, and have their orders delivered straight to their doorsteps.
Furthermore, the project not only enhanced the website technology and design but strengthened the ongoing SEO efforts improving website visibility and increasing organic traffic.
