Client: KGM Ireland
Project Type: Website Design & Development
Sector: Automotor
Intro
KGM Ireland is a Mobility Business Unit within Famalco Group, offering Korea’s products which have helped establish the brand name across Europe.
Project Details
KGM Ireland approached 4Sight Group in June 2019 looking to design and develop a new website to effectively promote the brand and their range of cars, get people to book a test drive through the website, and get people to their showrooms.
Services Provided
Content architecture
Front end design
Back end
Creative concepts
Creative directions
Web hosting
Platforms
WordPress
The Brief
Through a strategic approach, KGM Ireland sought the need to promote the brand’s range of cars and urge potential clients to visit the showroom by creating an online digital platform enhanced for customer engagement.
The objective was to develop a visually appealing and functional website that get people to book a test drive through the site and visit their showrooms.
4Sight Group created a user-friendly design that highlights KGM’s portfolio to engage their global customers.
Main Challenges
Like many projects the challenge comes to balance between function and design, the difference with this project was getting the scoop on Ireland’s motoring market.
To match these standards, 4Sight Group conducted and extensive market anaylisis to create a great user experience.
The goal was to ensure the website’s functionality met rigorous standards while ensuring the booking functionalities were successfully integrated into the website.
Project Process
On the starting line of the project, 4Sight Group did a competitive study to identify the automotive Irish market, to understand not only KGM’s requirements but also the target audience, brand identity and goals for the website development.
4Sight Group’s creative and development team built the entire site, focusing on robust functionalities. The backbone of the project was to conduct rigorous testing to ensure that the website was fully functional and responsive. The project encompassed full-cycle development services, including design, and content management.
Result & Conclusion
4Sight Group successfully delivered a high-quality website that met KGM's objectives of getting people to book a test drive through the site and visit their showrooms. The website showcases KGM's diverse portfolio by combining strategic design, development, and content efforts, which not only meets but exceeds KGM's expectations.
