Wedding photography is one of the most difficult industries to break through in. A dissatisfied spouse can turn your thriving business into a flop with one harsh comment. For wedding photographers to find their flow and build a name for themselves, a lot of hard work, patience and digital exposure needs to be invested in,
The digital age is not only among us, but lightyears ahead of us in the ideas of exposure, connectivity and representation – using digital marketing to give your wedding photography business the upper hand is how you can beat your competition and take your artistry to the next level.
Here are 3 ways you can promote your wedding photography business and draw in more clients:
Create a website that explains all your services
Your website should capture the style and messaging that you wish to portray to your new clients. This is the first point of reference your new market will meet. Apart from the obvious home page, about you and your style and examples of your work, be sure to connect your website to a multifunctional blog.
Blogs are powerful tools in digital marketing, with the power to create SEO content and boost it across the globe, blogs are there to help you rank higher on Google and therefore create more visibility for your brand.
Also make sure that you connect your website to Google my Business and any social media platform that you will grow throughout your professional journey. At 4Sight, our team is equipped with experienced writers and SEO gurus ready to give your wedding photography brand the boost it needs.
Promos are everything in the art world
When a prospective or potential client jumps onto a photographer’s website, they’re hoping to see a number of samples that they can aspire to for their big day. Wedding professionals emphasize the importance of the wedding outfits, the venue, the music, the bar and the food but in atual fact, the photography is what will be your lasting memory of the big day.
After all the rented items are hauled back into storage, the food eaten and the outfits sold or stored away, only the photo album remains to remind the happy couple of the fun and excitement shared with family and friends. Wedding photography should capture emotions and experiences, this is what your new clients are looking for in your promotional video. At 4Sight our connections with some of the best videographers as well as our in-house digital marketing experts will give you the fully edited promo campaign you’re looking for!
Digital marketing won’t work without social media
Social media have become the mecca of content marketing. Without the use of social media, no business would flourish, and seeing as the content on social media is 90% visual, as a wedding photographer you can milk the industry to your advantage!
At 4Sight we prepare social media strategies for our clients and ensure that all content is unique and relative the times, sensitive to cultures and coherent with social media platform standards. We do all this to give your brand the boost it needs to engage with more potential clients, forming collaborations and showcasing the local scene with international flair.
On Instagram
When posting on Instagram you will learn that hashtags, engagement and interaction is how your audience will connect with your brand. Here are some ideas you can use for your Instagram marketing efforts, besides the regular posts:
- Polls & Quizzes
- Giveaways & Competitions
- Reels & IGTV
- Stories & Highlights
- Collaborations & Brand Ambassadorship
If you’re looking for a full-on social media plan with targeted marketing, analysis and exposure improvements, talk to 4Sight, this is where we excel!
On Facebook
While Instagram is thought to be set for the Millenials downwards, Facebook goes from Millennial up, so you will have a good chance of gaining traction as a wedding photographer on this platform. Facebook is a great spot to advertise your services and points of view on wedding photography and photography in general. Use Facebook to:
- Advertise your services
- Write short snippet features about your project
- Create interest in your online blog
- Link your branding with your Instagram page
- Use the Facebook features to create a shop
Get in touch with the team at 4Sight to learn more on how Facebook can help you grow your business with the right target market.
On LinkedIn
This is simply where you will show your professional side. On LinkedIn, you will connect with photographers, videographers, editors, designers, wedding planners and so many other professionals that are required to make the wedding industry so successful! Your job on LinkedIn is to make sure that you indicate all of your professional achievements in your profile and interact with the right people at the right time.
Follow their professional journeys and connect with them so as to build your network and grow your community. Give 4Sight a call, professional business interactions is what we owe our success to, it’s time we shared it with you!
Wedding photography is an art form that also belongs to a very specific niche. It is also an unavoidable essential to a large industry that is heavily invested in emotions, expectations and fairytale endings.
With 4Sight’s guidance, you will be able to take your start-up business to the next level and give your established name the exposure it deserves. Contact us today!