The Paylado Project by 4Sight Group

Client: Paylado
Project Type: Website Design, Website Development
Sector: Financial Services

Intro

More than just a digital wallet, Paylado is a Germany-based payment provider that offers robust payment solutions tailored for both B2C and B2B markets.

With over a decade of experience in the payment industry, Paylado provides seamless solutions that combine convenience and security. Authorized by the Malta Financial Services Authority, Paylado is licensed to undertake payment services and issue electronic money, ensuring compliance with regulatory obligations across Europe.

Project Details

Paylado approached 4Sight Group looking to design and develop a functional and appealing multilingual website to effectively showcase Paylado's B2C and B2B payment solutions, cater to its primary markets, and support their expansion goals.

Services Provided

- Content architecture
- Front end design
- Back end
- Creative concepts
- Creative directions
- Web hosting

Platforms

- WordPress

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The Brief

Through a strategic approach, Paylado sought the need to improve its website by creating an online digital platform enhanced for customer engagement. The objective was to develop a visually appealing and functional website that could convert visitors into customers.

By adopting a strategic approach and prioritising customer-centric design and functionality, 4Sight Group conducted a comprehensive analysis to identify areas for improvement, implementing enhancements to improve website functionality and performance.

Within a two-month timeframe, the project aimed to not only create a user-friendly design that highlights Paylado’s payment solutions but to offer a bilingual interface supporting both English and German languages to engage their global customers.

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Main Challenges

The goal was to ensure the website’s functionality met rigorous standards while ensuring the multilingual functionalities were successfully integrated into the website. Completing the entire website within a two-month timeframe required meticulous planning and execution.

Project Process

4Sight Group embarked on the mission to create a multilingual website to showcase Paylado’s payment solutions. The project kicked off with an initial meeting to understand Paylado’s requirements, target audience, brand identity and goals for the website development.

4Sight Group’s creative and development team built the entire site, focusing on robust functionalities and seamless integration of bilingual content. The English content was directed by 4Sight Group, and the German translations were provided by the Paylado team.

The backbone of the project was to conduct rigorous testing to ensure that the website was fully functional and responsive. The project encompassed full-cycle development services, including design, content management, and functionality for handling translations.