When two-thirds of consumers say that “making the right purchase decision requires more effort than in the past” it indicates a barrier to confidence in the decision-making process.
What Actually Drives Confidence?
According to a study conducted by Google in collaboration with Ipsos, involving over 18,000 people across 18 markets (learn more about the survey), the most confident consumers have:
- Higher industry knowledge
- More relevant information
- A relationship with the brand through previous purchases
Make information easy to find
79% of consumers state they feel more confident purchasing after conducting necessary research and cross-checking information for accuracy.
If you are a brand: contribute to industry knowledge by making information easy to find and credible.
Understand consumer needs
73% of consumers look for ways to simplify the process when there’s too much information available.
1 in 3 consumers sees the lack of information about a product or category as the main barrier to purchase.
75% of consumers say they get excited when they find a new product that fully meets their needs.
If you are a brand: facilitate the shopping experience, build knowledge, understand consumer needs.
Leverage AI
82% of consumers would like AI to help them:
- Find things that are hard to describe
- Summarize relevant product information (e.g., reviews)
- Search for what they want by taking a photo
If you are a brand: leverage AI applications in search and advertising.
As a brand, demonstrate understanding of consumer needs, develop their knowledge, and ease their purchase journey. 4Sight Group can help you achieve these goals. Get in Touch!