Every business worth its salt needs to have a website, and every new venture sets one up as well. Several free online services give you the necessary tools to build a basic website, yet generally speaking, the useful add-ons come at an extra cost. Moreover, a free site is just that, free and basic and that will reflect the standards of your business. It is essentially the first point of contact with potential customers. Nevertheless, there are some elementary and more complex features that a well structured and designed business website should have.
Here are some essential elements of a good business website
- It all starts with setting up a catchy URL that reflects your business. If you cannot find a ‘free’ one, consider purchasing one. Try to ensure the URL is directly related to your products or services and it does not contain quirky spelling. Make sure it is available on social media platforms as well.
- The next essential must-have is to ensure users get a positive experience on your site. This will improve your company’s digital footprint while simultaneously increasing engagement with your brand. According to recent research, over 80% of people search online before making a physical purchase. Industry experts have come together to contribute their options about which elements are the most crucial. A summary of the extensive list is reproduced here below.
- The absolute basics include a clearly structured and logical roadmap. This ensures semi-computer literate clients are not excluded. You will also need to add the crucial business information, preferably on the landing page. The contact details and FAQ are staples, and the overall navigation if the site should be clear age intuitive. These days it’s also essential to show how secure the site is, so any Secure Socket (SSL) encryption software that is used should be explicitly specified on the site. A mobile optimised site and integration with social media along with good hosting services make up the essentials of a modern day business website.
- Testimonials should be added if you have any, and if you don’t, then get some from your best clients. Try to be strategic with the design of your corporate or business logo and name. Design a Great Home Page, it is the first lasting impression potential clients will get about your business. Link your website to all your social media accounts and keep them continuously updated.
- Optimise your website with SEO and relevant content containing the latest keywords. This will help your Google ranking so you will place higher in a search. Having a Blog with valuable shared content will help to optimise your site. Have an active call to action isn’t a bad idea either. If you incorporate features that engage your audience, you build meaningful connections with clients that can be turned into sales. A content management system allows you to control all content and post at the right times. The menu needs to be slick and polished, not overcrowded or cluttered.